Market · 🇬🇧 United Kingdom
Build your market, don't borrow it
A national spending figure isn't your market. Narrow it to what you sell, who you can reach, and who you're actually for — the number that survives all three is the one worth planning against.
What you actually sell
The chain
Everything spent on all apparel & footwear in United Kingdom
Your category, nationwide — the ceiling
The pond you're actually fishing in
Realistic annual revenue at this share
Revenue at that share
£363k
per year
Per month
£30k
Units sold needed
3,287
9 orders a day
Ad budget to get there
£59k
at £18 each
Reality check
Your simulation reaches £9,315 in year one — that's 3% of the 0.40% share you just claimed, sized top-down. The gap is the point. Either drop the share to something the engine can deliver, or change the engine.
Narrow it to who you can reach
Every cut here should be one you could defend to a sceptic.
Where your price sits
You charge £69 — around the category average. Roughly 45% of category spend sits here.
Age, style, use case — the people you're genuinely for
Share of that pond you capture
Bottom-up cross-check
Capture curve
National spending figures are directional estimates from public category data, not a licensed dataset. The chain above matters more than the starting number — a defensible method with a rough input beats a precise input with no method.