Business
You're not registered for VAT, so the whole sticker price is yours until turnover crosses the threshold.
Assumptions
What the customer pays, tax included
Product + freight + duty
A one-off batch — about 3.0 months of cover at today's demand
Brand, samples, photography, kit
Rent, tools, subscriptions
Reinvesting
Reorder target. Too low and you sell out; too high and cash sits in boxes.
Apparel brand · United Kingdom
You survive all 12 months but you're still £9,486 down — the model works, the scale doesn't yet.
Demand outruns your stock at month 1 — 45 wanted, 45 sellable. After that the line falls by your ads and fixed costs. Turn on “Reinvest sales into stock” in Assumptions to buy the next batch out of sales.
£614
Cash at month 12
£614
£9,315
88 customers
£36
2.9:1
32/mo
survives
0 units
You ran out of stock and turned away 590 orders worth £40,744 over 12 months. Raise your stock cover, order earlier, or accept that the cash curve above is flattered by sales you never actually made.
Tax registration
Most businesses under £90,000 of annual turnover don't need to register — the full sticker price is yours before costs.
Stock spend vs. what it made
Every £1 put into stock — opening order and every reorder, including profit ploughed straight back in — has returned 3.0× in revenue and -3.1× in profit.
Scenario
Saved plans are a Premium feature — once accounts are live you can reopen, compare and close months against any plan you saved.
Next
The graded scorecard, stress tests and AI review live on the Verdict page. Market sizing for United Kingdom sits under Market.