Apparel / DTC · United Kingdom
TAM — total market£55B
£55B
SAM — reachable market£17B
£17B
SOM — your 12-month share£83M
Directional estimate. SAM assumes ~30% of the market is reachable through your channel.
My 12-month share (SOM)0.5% of SAM
Revenue at that share
£82,500,000
Implied orders / month
99,638
Reality check
Your simulator projects £43,158 of revenue in 12 months. A 0.5% share of SAM is £83M — about 1911.6x your projection.
Your target is far above what the current unit economics produce — either the market share is optimistic or you need much more acquisition spend.
Market sizes are directional 2024–26 estimates, not sourced quotes.